Landing page or corporate website — which to choose
How a landing page differs from a corporate website, when one page is enough and when a business needs a full website. Timelines and prices.
Before building a website, almost every business faces the same choice: a landing page or a corporate website. Both formats work well, but for different tasks. Let’s look at how they differ and how to choose.
What a landing page is
A landing page is a single page built around a single offer. It takes the visitor from the headline to the enquiry: the problem, the solution, the benefits, answers to objections and a contact form. Nothing that distracts from the main action.
A landing page is the right choice when you need to:
- launch advertising for a new product or service quickly;
- test demand for an offer before investing more;
- collect enquiries for a promotion, an event or a single line of business;
- have a dedicated page for a specific ad campaign.
At Orlyk Marketing a landing page costs from $500 and takes up to 10 days.
What a corporate website is
A corporate website is a company’s full online presence: several sections, separate service pages, information about the company, news and contacts. It builds trust and supports search optimisation: every service can have its own page that people find on Google.
You need a corporate website when:
- the company offers several services or business lines, and each deserves its own description;
- clients and partners check the company before working with it;
- you plan to grow through search, not only through advertising;
- you need a convenient admin panel to update the content yourself.
A corporate website costs from $700 and takes up to 14 days.
How to choose
Ask yourself three questions:
- How many offers do you have? One — a landing page. Several — a corporate website.
- Where will your customers come from? If mostly from advertising for a specific service, a landing page gives a quick start. If from search, you need the structure of a corporate website.
- What are your plans for next year? If the business is going to grow, a corporate website is easier to develop.
There is also a middle option — a business card website: a compact site of one or several pages that briefly presents the company. With us it costs from $700 and takes from 7 days. Selling online needs its own format — an online store: from $1000 and up to 20 days.
You can start with a landing page
It often makes sense to start with a landing page for your main service, launch advertising and get the first enquiries, and later grow into a corporate website. The key is to lay down a design and structure from the start that won’t need to be redone.
Not sure which format suits you? Get a free consultation — we’ll look into your task and suggest a solution. All formats are in the Web development section.
More about each format: landing page design and development and a corporate website for your company.
